Business and Lifestyle Directory

Land Rover trademarks ‘Road Rover’ name, could be a new model line

Rumors posit an all-electric, high-riding wagon twinned with the...

© Range Rover

By Jonathon Ramsey, Autoblog

[post_ads]A year ago we heard reports that JaguarLand Rover was considering a new brand called Road Rover. The unusual branding would be applied a vehicle fitting between Jaguar and Land Rover, with exclusive luxury and "some" off-road ability. Asked about it at the time, JLR said the moniker was nothing more than an internal codename. That might be the case, but the English carmaker just trademarked the name Road Rover, which leads observers to believe there are more serious intentions.
Previously, it was thought the new vehicle would go straight at the luxury sedan segment in the U.S. and China to to challenge the Mercedes-Benz S-Class. Lately, understanding has shifted to the idea of a wagon-y crossover-y offering like the Audi Allroad or Volvo V90 CrossCountry, with S-Class luxury and, most important, an all-electric drivetrain. The car would be twinned with the next-generation aluminum-bodied Jaguar XJR platform capable of all-electric and ICE powertrains, but would focus on the electric possibilities. With a twin-motor electric powertrain and roughly 300 miles of range, a Road Rover's real competition could be the Audi E-Tron Sportback.
The thinking is that JLR wants to reach 1 million annual sales per year by 2025, and even Jaguar's improved fortunes and potential C-Pace and J-Type won't be able to clear the distance from last year's 604,000 sales. The market rides on crossovers and SUVs, so JLR needs to get more of them out, quickly. Last year, Autoweek doubted Land Rover would forsake Range Rover brand equity for an unproven nameplate, especially for a top-flight luxury vehicle. However, Autocar thinks that the company doesn't want to dilute Range Rover's hardcore all-terrain perception with a soft-roader, that the electric powertrain would be too difficult to adapt to such capability, and that the blocky, upright Land Rover design language would be too difficult to integrate into a useful EV. JLR also needs something beyond the I-Pace to fulfill coming ZEV regulations in California and nine other states.
The Road Rover name was used once before in the company's history, as with the Velar. In the 1950s, Rover Company produced prototypes it dubbed Road Rovers that would bridge the gap between Rovers cars and Land Rover trucks; the idea behind one of those prototypes evolved into the Range Rover. It's possible we could see a new Road Rover concept on display at this year's L.A. Auto Show.


Note: If you think this story need more information or correction, feel free to comment below your opinion and reaction.

Autos News: Land Rover trademarks ‘Road Rover’ name, could be a new model line
Land Rover trademarks ‘Road Rover’ name, could be a new model line
Rumors posit an all-electric, high-riding wagon twinned with the...
Autos News
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy