Second price hike this year for luxury brand's hot-selling SUV.
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[post_ads]As of the end of June this year, all-new Lincoln Navigator sales are up by triple digits over last year. No wonder, as Lincoln's flagship has impressed us on both our initial drive and again recently on a 900-mile road trip.
Even if numbers slump some between now and the end of the year, the
full-sized luxury SUV should achieve sales not seen since 2007, when it
sold 24,050 units. That would help explain why the Navigator's already had one price increase
this year, in June, when MSRPs across the range went up $500 and the
destination charge rose another $100. According to order guides, prices
for the 2019 model year will go up even more. The entry-level Premiere
trim gets bumped by another $650, while the Reserve trim climbs by
$3,500.
After the $1,295 destination fee, the 2019 Navigator
Premiere starts $74,500, and the Select trim rises by $1,000 to
$78,850. Neither of those trims add additional equipment to offset the
additional cost. The Reserve price hike to $86,500 does capture the cost
of the Technology Package, which will come standard. On the 2018
Navigator, that package, which bundles aids like adaptive cruise control
and autonomous emergency braking, is a $2,640 option, so the net price
jump for the trim is $860.
The Black Label price drifts upward by
$2,190 to $97,690, but the 2019 models will throw in 30-way power seats
as standard. Those thrones being a $1,250 option on 2018 models, the net
increase is then $940. The long-wheelbase L models will all go up by
the same amount as their non-L counterparts, which puts the Navigator
over the $100K mark for the first time; the 2019 Black Label L will need
$100,890 to put in a suitable driveway. That's just $700 less than the
list price of the 2019 Cadillac Escalade ESV Premium, but Cadillac incentives mean the Lincoln would actually cost thousands more.
Lease prices have gone skyward, too. Cars Direct found that in the middle of this year, the average monthly cost for a 36-month lease
in California was $1,023, a $131 increase compared to lease prices in
February. Two months later, the average monthly cost in California has
gone up another eight dollars, to $1,031. That's only $14 less per month
than the lease for an Escalade Luxury, even though the Cadillac has a list price $9,500 higher.
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| © James Riswick 2018 Lincoln Navigator Black Label |
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