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Toyota Dealer Asks $100K For Supra Launch Edition Because Capitalism


By Jeff Perez, Motor1.com


And there’s really nothing Toyota can do to stop it.

Customers can't wait to get their hands on the new Toyota Supra – and for good reason. It's a fantastic road car, and tons of fun on the track (as we found out firsthand). But with the long-awaited Supra finally making its way to dealerships in the U.S., some are taking advantage of the hype.

 
Jerry's Toyota in Baltimore, Maryland is asking $100,000 for a Supra Launch Edition. That's right, $100,000. Granted, Toyota limits the Launch Edition to just 1,500 examples globally, and offers it with unique trim pieces like red mirror caps – but with a manufacturers' suggested retail price of $55,250 for the Launch Edition model, that's nearly double the price of the Supra from the factory. We've reached out to Jerry's Toyota's general manager, but haven't heard back.

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