The 2020 Ducati
Monster 1200 S is here! Before you get too excited, just about the only
thing new on it is the color scheme. Of course, it’s a beautiful
combination of matte black with gloss black, as well as a few perfectly
placed red accents to set the entire thing off just right. Would you
expect anything less from the boys from Borgo Panigale? We didn’t think
so.
Ducati is calling this color scheme, naturally enough, “Black on Black,” and running with the tagline “Monster
is the new black,” which, good on them for catching up with decade-old
pop culture references. Ah, I kid. If you don’t want the 2020 exclusive
Black on Black, no worries. You can still get the 2020 Monster 1200 S in
classic Ducati Red.
The 1200 S comes with fully-adjustable Öhlins suspension all
around, those gorgeous three-spoke Y-rim wheels, and of course that
carbon mudguard. As ever, you get the 1198cc Testastretta 11° DS
twin-cylinder engine, which makes 147hp and 91lb-ft of torque. You also
get cornering ABS, traction control, wheelie control, and selectable
ride modes.
It’s all fine, and beautiful, and Ducati
seems to be saying with this 1200 S, “why mess with a good thing?” It’s
also a smart strategy on Ducati’s part, and the company is all about
thinking strategically, as far as marketing is concerned. You see, with
the Big Ducati Announcement coming up at the end of October, conveniently placed in between Intermot and EICMA, one important goal of Ducati is to keep itself top-of-mind for the motorcycle-inclined straight through the season.
Therefore,
introducing a 2020 Monster 1200 S that seems to only have cosmetic
updates—albeit, very nice ones—seems both like a solid snack to appease
the new-model-hungry masses, and also like some pretty low stakes for
the company. We all appreciate some quality moto eye candy, so who’s
gonna complain, right? It’s the Monster family, and you already like it,
or you don’t.
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