Business and Lifestyle Directory

FCA Wants To Block Mahindra From Selling Jeep Lookalike In U.S.

The Roxor definitely looks a whole lot like a Jeep CJ.


By Chris Bruce,

[post_ads]Fiat Chrysler Automobiles is challenging Mahindra's ability to sell Roxor in the United States due to the tiny off-roader close resemblance to the Jeep Wrangler. FCA filed a complaint with the U.S. International Trade Commission that could prevent Mahindra's vehicle from entering the market. The grievance specifically cited the Roxor's "boxy body shape with flat-appearing vertical sides and rear body ending at about the same height as the hood" among the many similarities, according to Automotive News.

Mahindra debuted the Roxor in March but hasn't yet but the little vehicle on sale because the business has been building a dealer body. According to Automotive News, Mahindra intends to manufacture all of the components for them in India and ship them to the U.S. to be assembled as kits at the company's new factory in Auburn Hills, Michigan.

In its filing, FCA cited the Indian company's "substantial foreign manufacturing capacity combined with its demonstrated intention to penetrate the United States market and harm FCA's goodwill and business," according to Automotive News.

©   Mahindra Roxor

The Roxor certainly looks a whole lot like an old CJ Jeep, but a key differentiation is that the Mahindra is not street legal. Instead, the Roxor competes in the side-by-side segment against vehicles from companies like Polaris and Yamaha. It comes with a 2.5-liter turbodiesel four-cylinder producing 62 horsepower (46 kilowatts) with 144 pound-feet (195 Newton-meters) of torque. A five-speed manual and low-range transfer case channels the power to the ground. This setup only allows for a top speed of 45 miles per hour (72 kilometers per hour). It also uses a leaf-spring suspension and has solid axles at the front and rear. Despite the simple appearance, the Roxor still weighs a hefty 3,000 pounds (1,361 kilograms).
Mahindra actually holds a license to build CJ-inspired vehicles and still sells them in India as the Thar. However, it's unlikely this agreement applies outside of the Indian market, which might be trouble for the Roxor, depending on the Trade Commission's decision.


Note: If you think this story need more information or correction, feel free to comment below your opinion and reaction.

Autos News: FCA Wants To Block Mahindra From Selling Jeep Lookalike In U.S.
FCA Wants To Block Mahindra From Selling Jeep Lookalike In U.S.
The Roxor definitely looks a whole lot like a Jeep CJ.
Autos News
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy